The Impact Of Digital Marketing Strategies On Competitive Advantage In E-Commerce Industry E-Business As A Mediator

Authors

  • 1 Hussein Mohammed Ali AlKashkool, 2 Nidhal Abd Allah Al-Maliki, 3 Karar Saleh Jebur Suhail 1 College of administration and economics, University of Warith Al-Anbiyaa, Karbala, Iraq, 2 College of Administration and Economics, University of Warith Alanbiyaa, Karbala, Iraq , 3 Business Administration Department, Al-Rafidain University College, Baghdad, Iraq. Author

Abstract

The research aims to identify the impact of digital marketing strategies on competitive advantage through electronic business as a mediating variable. The research used structural modeling and path analysis to test the data. Models were built and tested, and data was collected using an electronic questionnaire for a sample of university teachers. The research reached a set of conclusions, the most important of which is that the mediating effect of electronic business contributes to improving the impact of digital marketing strategies on competitive advantage.

Downloads

Download data is not yet available.

Downloads

Published

2024-01-25

Issue

Vol. 10 No. 1 (2024)

Section

Articles

How to Cite

The Impact Of Digital Marketing Strategies On Competitive Advantage In E-Commerce Industry E-Business As A Mediator. (2024). Multidisciplinary Journal of Management, Economics, and Accounting, 10(1). https://cridjournals.org/index.php/crid/article/view/91