The Strategic Formulation Process From An Individual Perspective. A Study In The Retail Construction Sector In Natal And The Metropolitan Region In Brazil

Abstract

Studies on strategy have been widespread for many years and, more recently, its formulation process from an individual perspective has also gained attention in academia. Corroborating this trend, the objective of this study is to investigate the strategic formulation process from an individual perspective, based on the three dimensions of the strategic process proposed by De Wit and Meyer (2010). To this end, this exploratory-descriptive study used the techniques of factor analysis, non-parametric correlation and linear regression to analyze data collected from 93 decision-makers in the construction retail sector in Natal/RN and the metropolitan region, in Brazil. As a result, most of the factors forming the dimensions investigated were identified, thus confirming the existence of paradoxes in the strategic process, and that there is a relationship between logical thinking and deliberate formation with the hierarchical level of decision makers.