Redesign Of The Website Of The National Center For Biopreparations In Accordance With Current Trends In Homologs

Abstract

Business websites must ensure that your employees, suppliers, competitors, customers and stakeholders can find general and company-specific information. This work aimed to determine the necessary elements for the redesign of the Website of the National Center for Biopreparations (BioCen) in accordance with current trends in homologs. For this, the websites of counterpart companies were determined through interviews with directors and specialists of the Center. Seven were chosen to identify trends in Information Architecture based on five analysis categories. These trends were not reflected in the current BioCen website. The redesign proposal included, according to counterparts, the labels; the definition of content, in the OnePage format ; the structure of the main page with different and few information levels; the use of images, in accordance with the texts; different navigation systems; changes to the header and footer components.